That first message of ECM had changed, however. They were ECM vendors, just like SAP is an enterprise resource planning (ERP) vendor and Salesforce is a customer relationship management (CRM) vendor. ECM had taken on a new meaning.ĮCM Platform or ECM PrinciplesTo vendors, ECM had become a definition of that technology space. EDM could have re-emerged, but it didn’t. So, in all but the most basic use cases, WCM and DAM moved away from ECM. It became harder and harder to manage content from a single platform due to the drastic differences in their use cases. Web pages and rich media were now being defined as "records." At the same time, the way in which documents, web pages, and rich media were being used in an organization started to change as well. New technologies were added to these platforms, like records management.
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